We pioneered one of the first multi-channel product launches in DRTV.

When we took on Total Core, it did not work in the US. We were able to build a successful plan of action for it internationally where we sold it in Europe and Latin America. Our success was mainly in Europe, specifically in France.

We had a strong partner in France who did live presentations, which was thinking outside of the box at the time. We also partnered with retailers before launching a direct response campaign. This allowed us to simultaneously reap sales from retail, mail order, and television- establishing one of the first multi-channel distribution launches in DRTV history.

 

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The Outcome

  • $40M in retail sales in two years.

  • Pioneered DRTV multi-channel product distribution launch.